Multi-Channel FinTech Targeting for Success

Identified and got meetings with executives previously deemed inaccessible by local partners.

Problem:

A FinTech company struggled to engage with high-level international banking executives, a key demographic for business growth.

Strategy and Results:

• Created a targeted multi-channel approach using the company blog, LinkedIn inmessages, and email to make the message relevant and specific to the individuals identified.

• Established connections with executives at banks previously considered inaccessible, surpassing the outreach capabilities and abilities of local partners with years of experience.

• Successfully negotiated the largest deal in the company’s history, marking a significant milestone.