ABOUT ME
Strategist + Storyteller = Fractional CMO
I taught myself marketing, hi-tech, and business at age 30, after becoming a Mom.
Which is to say, just like you, I’m not afraid of a challenge.
Based out of the US after more than 14 years in Israel, I combine the best of American politeness and Israeli chutzpah to produce maximum results for clients.
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I launched my own business to help clients grow and get to their ideal customers. My family ran Present Company out of Western New York for decades. Present Company was admired and respected, an active part of the local community. As a fractional CMO, I aim to follow in their footsteps.
What exactly is a fractional CMO?
A fractional chief marketing officer leads marketing strategy and execution for clients.
Basically, I’m in charge of marketing, but I don’t work for you full-time. I’m going to do the research and create a comprehensive plan for your marketing. Once you and I align, I’ll make it happen.
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In some cases, that means figuring out the launch of your latest product, and how to get it into the right hands.
Other times, it means redoing your homepage or product pages, or making changes to your positioning to better attract your ideal customer.
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Whatever we do, we focus on the bottom line: marketing should be adding to your bottom line.
What’s Most Important
Kindness
I treat your team and my own with kindness and respect and have every expectation that everyone I work with does the same. No jerks here.
Hard Work
There’s no substitute for showing up and doing what needs to be done.
Excellence
I provide my clients with supreme quality work, and my experience shows I get results.
Integrity
The needs of my clients come first, and what I create for you remains yours. I take limited clients so that I can be sure each one gets my most reliable, honest self.
TESTIMONIALS
But who are you?
I’ve spent many years working in hi-tech marketing, with a background in product marketing: I serve as the bridge between the people who make a product, and the people who need it. I'm passionate about creating great content, and love talking marketing strategy.
...But there’s more to me than just my business. After almost 15 years in Tel Aviv, Israel, my family and I relocated to my hometown of Rochester, NY, and I launched my business in 2024.
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I'm also a mother of three, a wife, and an active board member of the local JCC. I hold degrees from Brandeis University in the US, and Reichman University in Israel.
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Oh, and I bake a killer sourdough bread.
